http://www.youtube.com/watch?v=cSHEYVGaWok
'The Woman in Black' teaser trailer trades on its antiquity, highlighted through the protagonists old fashioned suit with a high white collar and mainl black or grey jackets. The age of the gothic horror novel from which this film is adapted gives the story a mythological quality. As one of the oldest and best known ghost stories it creates fear alone through its notoriety, possibly being the root/ inspiration of many modern tales.
Numerous fade transitions are used, particularly for bringing the white, cracked anchorage over the screen, either a shot or a plain black board. The white text may also remain at the forefront of the screen as the image behind it fades to black. This is effective in switching the focus of the screen to the words. The typography of the anchorage is also a convention of horror films, making the genre instantly recognisable, as well as branding the film, and the white on black makes it stand out for the audience. The poignant use of 'chilling' in the first shot is very apt as it surmises the feeling created by the trailer. A single black slide, following a dramatic mid shot of the protagonist backing away from the camera in fear, has only one name written on it 'Daniel Radcliffe' this emphasises that one of the main hooks of the trailer is the famous actor in the main role. This slide follows one of the only shots where Radcliffe's face is centred and in a degree of light.
An extreme close up on the protagonist's face, half in darkness, high highlighted by stark lighting shows his significance and draws focus to his eye which moves very slightly implying watchfulness, which creates tension for the audience. Close up and establishing shots are also conventions of a teaser trailer.
'The Woman in Black' teaser trailer trades on its antiquity, highlighted through the protagonists old fashioned suit with a high white collar and mainl black or grey jackets. The age of the gothic horror novel from which this film is adapted gives the story a mythological quality. As one of the oldest and best known ghost stories it creates fear alone through its notoriety, possibly being the root/ inspiration of many modern tales.
The shot of the room with rich purple walls, old, ornate furniture and gloomy low key lighting are all striking features of a gothic horror location. The opening establishing shot and zoom of the house displays the grey, bleak weather which sets up the intial atmosphere of the trailer. Also the overgrown garden and old, grey stone building are typical depictions of a haunted house in horror films, displaying the wealth and yet the isolation and overlooked quality of the location. Numerous mid shots frame the main protagonist in darkened, greyed corridors, all of which aim at creating clarity of genre.
One such shot is a profile of the protagonsits centred in an almost black screen. As a hand reaches out from behind him for his shoulder the non-diegetic sound brings in a loud, low quivering noise which builds to a crash as the scene cuts to black. Throughout the trailer the use of low droning notes builds tension and an unnerving atmosphere. These notes grow in volume from the opening shot fading out in the shot of the main room when a picture drum is spun. The diegetic fast paced clicking noise of the drum is intensified during the close up and a high pitched piercing note of non-diegetic sound grows to a climax as an eye suddenly appears through the spinning drum. A sound bridge crash is synchronous with a flash of the same shot in negative. This emphasises the striking moment and aims at creating a jump in the audience. The sound in the trailer creates an atmosphere of dread, unnerving the audience.
Numerous fade transitions are used, particularly for bringing the white, cracked anchorage over the screen, either a shot or a plain black board. The white text may also remain at the forefront of the screen as the image behind it fades to black. This is effective in switching the focus of the screen to the words. The typography of the anchorage is also a convention of horror films, making the genre instantly recognisable, as well as branding the film, and the white on black makes it stand out for the audience. The poignant use of 'chilling' in the first shot is very apt as it surmises the feeling created by the trailer. A single black slide, following a dramatic mid shot of the protagonist backing away from the camera in fear, has only one name written on it 'Daniel Radcliffe' this emphasises that one of the main hooks of the trailer is the famous actor in the main role. This slide follows one of the only shots where Radcliffe's face is centred and in a degree of light.
An extreme close up on the protagonist's face, half in darkness, high highlighted by stark lighting shows his significance and draws focus to his eye which moves very slightly implying watchfulness, which creates tension for the audience. Close up and establishing shots are also conventions of a teaser trailer.Towards the end of the trailer soft, high notes, reminiscent of a music box, are played slowly with a low droning undertone introduced as the name of the film fades onto a black screen. This is 
extremely effective at creating an eerie atmosphere. Ambience and music are particularly crucial to horror films in order to create fear in the audience. The effective use of no speech is very striking and creates a serene picture of growing dread. This also puts emphasis onto the other sounds used which start off quietly and build to a climax which is a convention of trailers. The limited number of shots and short length, only 5 scenes from the film arer revealed in 47 seconds, aligns this sequence with teaser trailers. The final screen has the words "In cinemas soon" leaving the audience with a sense of mystery and intrigue.
extremely effective at creating an eerie atmosphere. Ambience and music are particularly crucial to horror films in order to create fear in the audience. The effective use of no speech is very striking and creates a serene picture of growing dread. This also puts emphasis onto the other sounds used which start off quietly and build to a climax which is a convention of trailers. The limited number of shots and short length, only 5 scenes from the film arer revealed in 47 seconds, aligns this sequence with teaser trailers. The final screen has the words "In cinemas soon" leaving the audience with a sense of mystery and intrigue.I felt that this teaser trailer was brilliant for not revealing too much, yet creating a memorable ambience and enough enigmas to tempt consumers to go and see the film upon its release. Its simplicity created an unnerving sense of mystery that was highly appealing.
I have noticed that there are five main, recurring themes: making prequels, sequels or remakes, the depiction or involvement of religion within the narrative, a return to period horrors set in the medieval period or old England for a gothic horror feel, supernatural horror with an emphasis on ghost tales and also on mental illness and the skewed perspectives of those who are psychologically damaged. 
