http://www.youtube.com/watch?v=uueB1m9u8XA&playnext=1&list=PLAE119EAEF7456971For sound 'Daybreakers' uses a mixture of over-voicing and dialogue to explain the complex narrative. The loud crashing sound bridges create a dramatic and ominous ambience which is heightened by the song used in the second half of the trailer "Running Up That Hill" by Placebo (great song) which has a sinister feel and a low regular drum beat which could echo that of a heart and gives a fast rhythm to the editing of the trailer.
The futuristic look of the film with eerie blue lighting, the advanced weopons, slick glass buildings and the narrative's technology are show mostly through long shots or close ups to emphasise the diegesis of the film and it's angle on science which bases the fantasy of the narrative in realism.
The trailer builds to a climax with straight cut edits getting quicker and illustrating the action and war nature of the plot which is the hook for the story, the idea of humans rebelling against the politically powerful hierarchy of vampires is somewhat unique.
The audience is positioned, conventionally, on the side of the humans and brief glimpses of their pain increases our sympathy for them and the hope that they will survive. Deeper questions of humanity are raised, suggesting that the narrative is heavily character based and more complex than just a war, this is highlighted by frequent use of close ups on faces.We really liked the muddled sequence of shots and different location which teases the audience into wondering at this futuristic and challenging world of the film. Despite the complex narrative the vampire element is obviously portrayed, with iconic imagery such as neck-biting, pale skin, fangs, almost constant darkness and oddly coloured eyes.
I felt this trailer was particularly effective as it set up the main narrative and enigmas of the film yet retained a great deal of mystery by not revealing too many details. It also had a compelling rhythm and the annchorage "The Battle Between Immortality And Humanity Is On" followed by the title, which is both seen and heard, has an epic, large scale feel to it which often attrats people to see a film at the cinema rather than waiting for DVD because it looks better on that scale.
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